Everything you need to understand your AI visibility
Free tools, plain-language references, and practical resources — for Australian businesses navigating the shift to AI-driven search.
Available now
AEO Tools & References
Three resources to help you assess where you stand, build your vocabulary, and go deeper on AEO practice.
Get a clear, structured score for your business's current AI visibility. Covers the four signals AI platforms use to decide whether to cite you — entity clarity, schema, content structure, and citation authority.
- 20 signals scored — 17 structural AEO + 3 Princeton GEO
- Instant grade A to F with recommendation likelihood
- Single highest-impact fix with estimated point gain
- No signup, no email required
A by-product of our AI-visibility research into the Australian plumbing trade. Enter a postcode and watch a pipe's bore shrink as hard-water scale builds over the years - the maths behind a plumber's quote, in plain sight.
- Australian postcode → local water hardness
- Live pipe, flow and service-life visualisation
- Built for tradespeople to hand to customers
- No signup, no email required
Every AEO and AI visibility term defined in plain language. No jargon left unexplained — built for business owners and practitioners who want to understand what they're working with.
- Covers AEO, GEO, entity signals, schema, citations
- Plain-language definitions, no prerequisites
- Built into the AEO Traction Stack article
- Free to read, no email required
368 AI search terms explained in plain language — AEO, GEO, entity optimisation, structured data, prompt testing, and citation share. No jargon, no gatekeeping. Built to be a desk reference you flip to before a client meeting or strategy session.
- 368 terms across AEO, GEO, and AI visibility
- Bonus: 80/20 checklist and action templates for small business
- Written for marketers, business owners, and practitioners
- Available on Amazon Australia
AI Visibility Audit
Ready to see where you actually stand?
The calculator shows the gaps. The audit closes them — with a full report, a 7-platform visibility scan, competitor gap analysis, and a 90-day action plan.