Practical analysis, frameworks, and research tracking how businesses appear across modern AI search and answer platforms. Looking for documented results? See Case Studies.
Answer Engine Optimisation is a fast-growing discipline in digital marketing that most Australian businesses haven't acted on yet. Here is what it means, why the timing matters, and what to do about it.
Small Business · AI Search19 July 2026 | 9 min read
What Happens When Customers Ask AI a Question
A practical guide for Australian small business owners. When a customer asks ChatGPT, Gemini, or Perplexity a full question, the tool writes one direct answer instead of a page of links - and how many businesses it names varies by platform and query. Here is what actually happens behind the scenes, why it is not the same as SEO, and the plain-English steps that improve your odds of being named.
When someone asks ChatGPT or Claude for a recommendation, AI names a small number of businesses directly - often just two or three, though it varies by platform. Here's what we've observed about how it decides who gets named - and what you can do to be one of them.
The AEO Traction Stack: A Four-Layer Framework for AI Visibility
Entity Clarity, Schema Markup, Answer-Format Content, Citation Consistency - AISearch Global's own working framework for building AI visibility. Layers 1 and 2 carry roughly 80% of the weighting in our framework, by our own estimate - not an independently audited industry statistic.
When Will AI Start Recommending Your Business? Your AEO and GEO Results Timeline
The question every founder asks: when will I actually see results? The honest answer has two separate clocks - the Founder Audit's 5-7 business day delivery, which we control completely, and how long AI platforms take to reflect any changes you make afterwards, which nobody controls.
I Couldn't Find the Research on the Perception Gap. So I Ran It.
A 50-entity study reconstructs AI perception from dated model snapshots, structural presence from archived homepages, and citation from GDELT news mentions. The result: a universal 63.6-point birth gap, bimodal citation precision, and citation ramps that precede AI perception by a median of 83 days. Open data, open code, and an open invitation to collaborate on v2.
The Two-Clock Model: Why Your AEO Score and AI Perception Move at Different Speeds
Your AEO score went from 19 to 91. AI still can't name you. Here's why that's not a bug - the structural clock you control moves fast, but the perception clock AI platforms control moves slow, and the gap between them is the normal state of AEO work, not a sign something's broken.
GEO Research · InsightPEER-REVIEWED14 June 2026 | 10 min read
The Princeton GEO Paper Explained for Australian Business Owners
Princeton researchers tested 9 content tactics across 10,000 queries in their own evaluated setting. Three tactics - cite sources, add quotations, include statistics - produced measurable AI citation gains there; results for any individual business will depend on category, content, and platform. Here is what the study actually found, and what to try.