NewCase Study · Client Zero3 August 2026 | 9 min read
Client Zero Update: 100/100 Structural, 16% Visible
Our structural AEO score hit 100/100, so that lever is now fully pulled. Continuous monitoring over the following nine days shows AI visibility up from 9.4% to 16.0% and average citation position up from 7.0 to 1.5. It also shows that all six unbranded prompts we track still return zero, and that we appear in none of the seven third-party agency listicles AI engines are citing. Here is the full data, including the measurement artefact we refused to report as a win.
We Scored Australia's Biggest Plumbing Companies on AI Visibility. Here's What We Found.
One plumbing business asked why they never show up when a customer asks AI to recommend a plumber. To answer it, we scored 88 of Australia's 100 largest plumbing companies against a 20-signal AEO framework. The average was 68.8/100, 89% had no on-page statistics, 83% had no quotations, and being a bigger company didn't help. Here's what the data shows, plus the free hard-water tool that came out of the research.
I Couldn't Find the Research on the Perception Gap. So I Ran It.
A 50-entity study reconstructs AI perception from dated model snapshots, structural presence from archived homepages, and citation from GDELT news mentions. The result: a universal 63.6-point birth gap, bimodal citation precision, and citation ramps that precede AI perception by a median of 83 days. Open data, open code, and an open invitation to collaborate on v2.
Small Business · AI Search19 July 2026 | 9 min read
What Happens When Customers Ask AI a Question
A practical guide for Australian small business owners. When a customer asks ChatGPT, Gemini, or Perplexity a full question, the tool writes one direct answer instead of a page of links, and it usually only has room to name one or two businesses. Here is what actually happens behind the scenes, why it is not the same as SEO, and the plain-English steps that make your business the one it names.
The Two-Clock Model: Why Your AEO Score and AI Perception Move at Different Speeds
Your AEO score went from 19 to 91. AI still can't name you. Here's why that's not a bug — the structural clock you control moves fast, but the perception clock AI platforms control moves slow, and the gap between them is the normal state of AEO work, not a sign something's broken.
When Will AI Start Recommending Your Business? Your AEO and GEO Results Timeline
The question every client asks: when will we actually see results? The honest, phase-by-phase answer — Foundation (months 1–3), Traction (months 4–6), Acceleration (months 7–12) — with what you can measure at each stage, what derails the timeline, and why anyone promising results in under six months is setting you up for disappointment.
Must ReadCase Study · AEO Audit21 June 2026 | 20 min read
AISearch Global: Client Zero — From 19 to 91, and What AI Still Doesn't Know
We ran our own AI Visibility Audit on ourselves. Structural AEO score went from 19 to 91 in six weeks. AI brand perception — what ChatGPT, Perplexity, and Gemini actually say about us — is a different story. Here is what we found, and why the gap matters.
GEO Research · InsightPEER-REVIEWED14 June 2026 | 10 min read
The Princeton GEO Paper Explained for Australian Business Owners
Princeton researchers tested 9 content tactics across 10,000 real AI queries. Three tactics — cite sources, add quotations, include statistics — boosted AI citation rates by up to 40%. Keyword stuffing (still used by many agencies) actively made things worse. Here is what the evidence says, and what to do.
The AEO Traction Stack: A Four-Layer Framework for AI Visibility
Entity Clarity, Schema Markup, Answer-Format Content, Citation Consistency — the four-layer system AISearch Global uses to build measurable AI visibility for Australian businesses. Layers 1 and 2 alone account for 80% of improvement.
When someone asks ChatGPT or Claude for a recommendation, AI picks 3 businesses and names them directly. This is how it decides who those 3 are — and what you can do to be one of them.
What Is AEO? The Term Every Australian Marketer Needs to Know in 2026
Answer Engine Optimisation is the fastest-growing discipline in digital marketing and the majority of Australian businesses have never heard of it. Here is what it means, why the timing matters, and what to do about it.